Monday, February 9, 2015

Preserve the Integrity of your Brand with Brand Registration

A brand name is the most precious asset for a business as it speaks a lot about a business organization and services the company deals with. Hence brand registration is something that is unavoidable for any type of businesses. Your brand identity is something that differentiates you from other peers within the industry, thus giving you a sense of uniqueness and exclusivity in the crowded marketplace. Registering a brand gives access to bundle of exclusive rights that are applicable only to the owner and such rights deter others from using one’s business mark i.e., one gets an automatic right to sue anyone found violating the rights; boost business reputation, nationwide priority, use of trademark registration ‘R’ symbol, control over domain names and also permits one to legalize similar URL registrations effectively.

A brand or trademark can be a sign or symbol which represents the company and acts like an identity among large numbers of potential customers across the world. In a bid to give an identity to all Indian enterprises and organizations, brand registration in India is followed under the Indian Trademark Registration Act, 2008. The process of brand registration in India is very similar to countries like UK and USA. The trend of online brand registration is also growing rapidly these days as the process is simpler in contrast with traditional medium.

Chadha & Chadha IP is a New Delhi-headquartered Intellectual Property (IP) firm that has been providing services for brand registration in Mumbai at affordable prices to various clients. The functioning and practice of the company is divided into four departments: patents & designs department; trademarks & copyrights department; international department and research & transactions department. The company boasts of an overall team of 50 staff members which includes 30 patent and trademark professionals and some of the top IP professionals.



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