Brand name plays a pivotal
role in success of a product or service offered by a company. It creates a
unique identity for the clients, while selecting a product. Like a product or a
service is important for a company, likewise a brand is the identity of the
product or service that is offered by the company. It creates the competition
in the market. A brand name should be protected from using it by other company,
who are selling the similar products or services. In order to protect it and
keep it safe, brand registration is important.
Brand registration and
trademark registration is similar. When a brand name is registered using a
symbol or a logo, it is known as trademark. The registration in India is done
under the Trademark Act, 1999. It is very important to get the brand name or
the trademark of your company registered as it helps you to stand out among the
several competitors in the market as well as helps in creating long-lasting
loyalty among the customers. In addition, a registered name gets more
preference among the customers and it is one of the best ways to achieve
long-term goals.
