Brand
name registration is nothing but trademark registration, which safeguards the
identity of your business. In India, trademarks can be made up of any of the
following things or even combination of them: letter, number, phrases,
graphics, smell, sound, mark or a combination of colours.
Before
zeroing in on a name to be used as brand name for brand registration in Mumbai or elsewhere in India, one must conduct
an extensive search to make sure it is not being already used by anyone else.
The best bet would be using the invented or coined words along with generic
words.Once
you have finalized the name, you need to fill in the trademark application. Its to be noted that image of your brand
logo should be in a standard size of 9 x 5 cms.
For brand registration in Mumbai, the application
can be filed either manually or by the means of e-filling. Manual filing
require manual submission of the
Application at any of the offices of registrar of trademarks located in Mumbai,
Delhi, Kolkata, Chennai and Ahmedabad. One needs to submit application along
with requisite documents, after which an acknowledgement slip is provided.
In case
of e-filing, the acknowledgement of the application is issued immediately.
After receiving the acknowledgement, one can start using the trademark symbol
next to the brand name. After receiving the application, registrar examines
whether the brand name abides by law and does not conflict with other existing
registered or pending brands.
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