Trademark is a name, mark or logo used
by a company/organisation to distinguish the goods or services offered by them
from those of others. A trademark may consist of drawings, symbols, 2D or 3D
signs such as shape and packaging of goods or colours used as distinguishing
feature, so that consumers can easily identify the goods and services offered
by a company, individual or a firm using it.
Trademark plays a crucial role in
identifying the source of the goods/manufacturers as well as in promoting the
business. It assures customers about the consistent quality and reliability of
the products. As a lot of time, money and resources are invested in a business,
it is essential to protect the brand name/identity of a business with
registered trademark.
It is important to choose trademark
carefully for trademark
registration in Hyderabad or elsewhere in India. A trademark should be
chosen as per business as well as legal point of view.It should be unique, easy
to pronounce and remember, precise and elegant. A trademark should also be
selected following the guidelines provided in the Trademark Act, 1999. It
should not fall within the ambit of the absolute grounds for refusal stated in
section 9 and the relative grounds of resusal stated in section 11 of the Trade
Marks Act 1999.